🎰 Mobile Marketing For Casinos: Where’s It Headed In ? - Mobile Marketing Watch

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At the time of writing, there were digital casinos, up from at the time of the last edition of this report in mid and comprising Each digital casino operator is looking to participate in a sector becoming more socially acceptable, benefiting from a liberalised regulatory structure in some markets, and enjoying very substantial growth across many key demographics including those that have been hard to reach through other types of gaming or betting such as women. It also features commentary from leading executives in the digital gaming industry who provide their own expert views on what is next for digital casinos. Over recent years, digital casino companies have embraced the capabilities of the internet and mobile devices, whether in terms of techniques for attracting new players, developing highly liquid playing networks, or delivering ever more feature-rich games and enhanced player experience such as live dealers. Online casinos were among the first gaming sites to appear on the internet when they launched in the mids thanks to the pioneering efforts of software companies such as Microgaming and CryptoLogic. Other land-based casinos in the US have since partnered with online and mobile specialists to launch play-money websites and apps based on their brands that they no doubt hope to convert into paying customers when and if the US market re-opens for online gaming. It provides case studies of the major casino operators and software companies and determines who the winners and losers will be. Google Tag Manager.{/INSERTKEYS}{/PARAGRAPH} Skip to main content. During the course of the past decade, the digital casino market encompassing websites for computers, mobiles and other connected devices has grown out of all recognition, maintaining its position as the leading gaming genre in terms of numbers of sites. Some people started playing casino games in between games of poker, but now people are attracted to casino in its own right. Digital Casinos: A Market Assessment and Outlook provides real insight and benefits to bookmakers, gaming developers, sponsors, brand managers, marketers, agencies and others who are actively involved in sports betting or that might be considering entering the industry. In the early days, people were attracted by the glamour of blackjack and roulette and started playing slots when the latter became more entertaining. {PARAGRAPH}{INSERTKEYS}Digital Casinos: A Market Assessment and Outlook examines the main issues surrounding the growing digital casino industry including game genre overviews; areas of opportunity; factors affecting growth in the industry; marketing strategies of online and mobile operators, regulatory issues and the growing role of smartphones, social media and live dealer gaming.